•In EventPro's CRM (Customer Relationship Management) area, you can record information about all of the Accounts (i.e. Companies and Contacts) with which your organization does business, including clients, suppliers, venues, hotels, carriers, agents, attendees, exhibitors, and more.
•CRM is more than just an address book, though. It's a place where you can create a comprehensive record of the interactions between your organization and a Company/Contact, including communications, event history, tasks, invoices, payments, notes and more.
•Your CRM database will not only help you better understand and meet the needs of your clients; when combined with EventPro's built-in mail merge, your CRM database can become a powerful marketing tool.
