•As noted above, not all prospective clients will be ready to confirm their event bookings at first contact.
•Creating an "Opportunity" allows you to record the details of a potential event, without interfering with your actual event calendar. When the client is ready to confirm the event, you can simply convert the Opportunity into an actual booking, without re-recording all the details.
•To learn how to create a new Opportunity, see Lead & Opportunity Management > Create Opportunity.